Photo by Katie Jameson
DFCC (Dawn Franchino Creative Consultancy) is a hospitality consulting studio based in Austin, Texas, serving clients worldwide. With over two decades of experience in retail and hospitality, Dawn and her team work to shape distinctive brand environments and guest experiences that resonate. Most notably, she created a wealth of prominent retail concepts as the Buyer and Head of Retail for Bunkhouse Group, concepting and developing iconic retail programs including Hotel San Cristobal, Austin Motel, The Phoenix San Francisco, and Hotel Magdalena, as well as spearheading the launch of El Cosmico Provision Co.
From concepting, sourcing, and development, to strategy, e-commerce, and installation, Dawn and her team handle everything under the retail umbrella: Shops, operating supplies, custom goods, partnerships, ephemera, uniforms and more.
With the belief that a hotel can be the most intimate discovery channel for guests and visitors, Dawn works closely with her clients, brands, vendors and artists to introduce new goods organically and uniquely in an inspirational context — all while championing small businesses and makers. Aiming to prove that the successful curation of brands and goods not only deepens a hotel’s relationship with its guests, but by exposing them to something new and meaningful, it tells the story of connection and thoughtfulness, building brand loyalty at every touch point.
In essence, Dawn and her team assemble the pieces, introducing clients to brands, makers, and artists to add depth, community, and soul to their story.
When she isn’t concepting or developing, Dawn enjoys time with friends and family, being an Aunt, traveling, and adventuring with her 12-year-old blue heeler, Willa. She explores the world through the senses and mediums of photography, writing, music, art, poetry, cooking, and of course, hospitality.
FAQs
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Absolutely! We specialize in curating exceptional in-room experiences through our OS&E services. By sourcing and developing high-quality, unique products from top purveyors, small businesses and artisans, we elevate the guest experience and create a lasting impression.
Our expertise lies in designing, selecting and sourcing items that enhance the guest's comfort and style, such as:
Linens and Bedding: Luxurious linens, plush pillows, and cozy throws
Bath Amenities: High-quality bath products, amenities and towels
Kitchenware: Stylish glassware, coffee mugs, and bar accessories
Decorative Accents: Unique artwork, sculptures, and decorative objects
By carefully curating each element, we create a cohesive and memorable in-room experience that reflects your brand's identity and expertly ties back to the retail experience, for the ultimate immersive in-room shopping experience.
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Our process is tailored to each project, but generally follows these steps:
Initial Consultation: We start with a discovery call to understand your specific needs, vision, and goals.
Project Scope and Proposal: We outline the project scope, timeline, and budget, ensuring clarity and alignment.
Concept Development: We present a visual concept that encapsulates the desired aesthetic and direction.
Detailed Planning: We delve into the specifics, including product selection, sourcing, pricing, and timelines.
Implementation: We handle the procurement, logistics, and installation, or provide guidance and support as needed.
We pride ourselves on our collaborative approach and attention to detail. We're with you every step of the way, from initial concept to final execution.
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To work our magic and create a truly transformative experience, we recommend starting 12-18 months before your desired opening date.
However, we're flexible and can adapt to your specific timeline. Whether you're in the initial stages of concept development or need assistance with a specific project, we're ready to help you bring your vision to life.
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We’re experts! We specialize in creating custom products that align with your brand's unique vision. From stylish apparel and accessories to luxurious bath and body products, we've got you covered.
To get started, share your ideas with us, and we'll work closely with you to bring them to life. We're excited to collaborate on custom projects, such as:
Apparel: Robes and slippers, T-shirts, hats, and more
Accessories: Tote bags, keychains, bandanas and leather goods
Home Goods: Ceramics, candles, fragrances, and cozy blankets
Stationery: Notepads, postcards, and custom stationery sets
The possibilities are endless, let's create something special together!
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Beyond the traditional hotel shop, our approach to retail encompasses a wide range of elements, including:
Operating Supplies: From high-quality linens to stylish barware, we curate functional and aesthetically pleasing products.
Uniforms: We design and source stylish and comfortable uniforms that reflect your brand's identity.
Guest and VIP Gifts: We select thoughtful and memorable gifts that enhance the guest experience.
Pop-Up Shops and Brand Partnerships: We collaborate with exciting brands to create unique shopping experiences.
Ephemera: From branded matchbooks to custom stationery, we create branded merchandise that leaves a lasting impression.
Essentially, if it can be purchased and/or adds value to your guest experience, we can help you source, develop, curate, and implement it.
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Sure can! We also work with small businesses and artists/makers to guide wholesale programs (like costs and msrps, minimums, terms, etc.) linesheet creation, potential stockist placements, brand partnerships, events, popups, tradeshows information, and creative direction. Let’s chat! :)