Photo by Katie Jameson
DFCC (Dawn Franchino Creative Consultancy) is an Austin-based hospitality consulting studio serving clients worldwide. Bringing together over two decades of collective experience in retail and design, Dawn and her team shape distinctive brand environments and guest experiences that deeply resonate. Prior to founding DFCC, Dawn led retail operations as the Buyer and Head of Retail for Bunkhouse Group, concepting iconic retail programs for properties including Hotel San Cristóbal, Austin Motel, The Phoenix San Francisco, and Hotel Magdalena, as well as launching El Cosmico Provision Co.
From concepting, sourcing, and product development to strategy, e-commerce, and physical installation, Dawn and her team handle every facet under the retail umbrella. DFCC delivers cohesive, end-to-end solutions—including curated shops, operating supplies, custom goods, strategic partnerships, ephemera, and more.
Built on the belief that a hotel can be the ultimate discovery channel, DFCC works closely with clients, vendors, and independent artists to introduce goods organically within an inspiring context. By championing small businesses and makers, the studio proves that thoughtful curation does more than fill shelves — it deepens a property's connection with its guests, telling a story of connection, authenticity, and intent at every touchpoint.
In essence, DFCC assembles the pieces — connecting clients with brands, makers, and artists to infuse each project with depth, community, and soul.
When she isn’t concepting or developing, Dawn cherishes time with family and friends, being an aunt, and adventuring with her blue heeler, Willa. She continuously explores the world through photography, writing, music, art, poetry, travel, and, of course, hospitality.
FAQs
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Absolutely! We specialize in curating exceptional in-room experiences through our OS&E services. By sourcing and developing high-quality, unique products from top purveyors, small businesses and artisans, we elevate the guest experience and create a lasting impression.
Our expertise lies in designing, selecting and sourcing items that enhance the guest's comfort and style, such as:
Linens and Bedding: Luxurious linens, plush pillows, and cozy throws
Bath Amenities: High-quality bath products, amenities and towels
Kitchenware: Stylish glassware, coffee mugs, and bar accessories
Decorative Accents: Unique artwork, sculptures, and decorative objects
By carefully curating each element, we create a cohesive and memorable in-room experience that reflects your brand's identity and expertly ties back to the retail experience, for the ultimate immersive in-room shopping experience.
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Our process is tailored to each project, but generally follows these steps:
Initial Consultation: We start with a discovery call to understand your specific needs, vision, and goals.
Project Scope and Proposal: We outline the project scope, timeline, and budget, ensuring clarity and alignment.
Concept Development: We present a visual concept that encapsulates the desired aesthetic and direction.
Detailed Planning: We delve into the specifics, including product selection, sourcing, pricing, and timelines.
Implementation: We handle the procurement, logistics, and installation, or provide guidance and support as needed.
We pride ourselves on our collaborative approach and attention to detail. We're with you every step of the way, from initial concept to final execution.
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To work our magic and create a truly transformative experience, we recommend starting 12-18 months before your desired opening date.
However, we're flexible and can adapt to your specific timeline. Whether you're in the initial stages of concept development or need assistance with a specific project, we're ready to help you bring your vision to life.
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We’re experts! We specialize in creating custom products that align with your brand's unique vision. From stylish apparel and accessories to luxurious bath and body products, we've got you covered.
To get started, share your ideas with us, and we'll work closely with you to bring them to life. We're excited to collaborate on custom projects, such as:
Apparel: Robes and slippers, T-shirts, hats, and more
Accessories: Tote bags, keychains, bandanas and leather goods
Home Goods: Ceramics, candles, fragrances, and cozy blankets
Stationery: Notepads, postcards, and custom stationery sets
The possibilities are endless, let's create something special together!
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Beyond the traditional hotel shop, our approach to retail encompasses a wide range of elements, including:
Operating Supplies: From high-quality linens to stylish barware, we curate functional and aesthetically pleasing products.
Uniforms: We design and source stylish and comfortable uniforms that reflect your brand's identity.
Guest and VIP Gifts: We select thoughtful and memorable gifts that enhance the guest experience.
Pop-Up Shops and Brand Partnerships: We collaborate with exciting brands to create unique shopping experiences.
Ephemera: From branded matchbooks to custom stationery, we create branded merchandise that leaves a lasting impression.
Essentially, if it can be purchased and/or adds value to your guest experience, we can help you source, develop, curate, and implement it.
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Sure can! We also work with small businesses and artists/makers to guide wholesale programs (like costs and msrps, minimums, terms, etc.) linesheet creation, potential stockist placements, brand partnerships, events, popups, tradeshows information, and creative direction. Let’s chat! :)